Girls On Bikes (GOB) is more than an initiative- it is a revolution. GOB is a stylish initiative to empower women in the urban community to participate in recreational activities in the city of Newark. Reforming and reshaping the image of urban life in Newark and more specifically, the image of urban woman, is one of the many goals of Girls On Bikes.
In this project, promoting the use of bikes does not just advocate for exercise, but also for healthy living. This healthy lifestyle would be transformative not only for minority groups participating but for the environment as well. One of the key benefits of this project is to lessen our dependence on environmentally degradative means of transportation.